Rashi Kathuria
Creative Direction
Art Director
Storytelling
Digital Experiences
Graphic Designer
About
Ideas. Direction. Storytelling.
I’m Rashi Kathuria, an Art Director with nearly 17 years of experience across fashion, luxury, lifestyle and retail. I love taking an idea from that first spark and shaping it into something people can actually see, feel and connect with. My experience spans campaign concepts, brand storytelling, photo and video shoots, digital, social, ecommerce and retail. I enjoy being involved throughout the creative process, from developing the initial idea and visual direction to collaborating with teams during production and bringing the final work to life across different channels. I’m naturally curious and always exploring new ways to create. Lately, that has included bringing generative AI into my creative process to explore ideas, visualize concepts and work more efficiently. For me, though, the tools will always come second to a strong idea, good design and a story worth telling.
KIND WORDS
"Rashi did a great job while working at Zarin Fabrics. She is self-motivated, and always looking for the next project to help our business. While our employment relationship ended during COVID, she still does projects for us and I look forward to our continued collaboration." "
"MindsAhead launched completely revamped website and couldn't be any happier with the way the site turned out, and our experience with Rashi's talent. Rashi took our old website with outdated graphics, fonts, etc., and transformed it into a modern and incredibly attractive site. Rashi led our local team of designers and brought a perfect mix of left and right brains. When we met with her to discuss the project, we were immediately impressed with how easy it was to communicate with—just real, down to earth, believable person who didnt talk over your head with tech jargon. She listened and spent ample time understanding our products and message to make sure the site layout was appropriate."
"As a small company, we were looking for a reasonably-priced designer who will help us bring to life the website we had in mind. Rashi offered the same services as competitors three or four times the expense and provided examples of her work to back up her talent. The design elements we required were – at times – specific and unique, and Rashi not only created our vision but provided guidance and insight throughout, leaving us with a finished product better than we had hoped. She has continued to provide assistance and instruction after the release whenever we need it. The site looks and functions beautifully and has most certainly had a positive impact on our business!" "
Fun Facts
Happy Clients
UncountableWorking Hours
24x7Awards Won
4Coffee Consumed
Twice a dayResume
Art Direction · Creative Direction · Digital Experiences
Education
2005
Journalism & Mass Communication
JJIMS, IndiaJJIMS, India | 2005 Bachelor’s Degree
2008
Graphics & Media
Arena Animations, IndiaArena Animation, India | 2008 Specialization in Advertising, Graphic Design and Digital Media
Experience
Jun 2021 – Till Now
Movado Group
Art DirectorLead art direction and creative development across seasonal campaigns, digital experiences and ecommerce for a portfolio of fashion and lifestyle brands. Develop concepts and visual direction, lead photo and video shoots, collaborate across creative, marketing and merchandising teams, and guide work from concept through final execution across digital and retail touchpoints. Click here
Sep 2019 – Till Now
Zarin Fabrics
Marketing DirectorPartner with the brand on creative direction, ecommerce and digital experiences, including Shopify enhancements, campaign content, UX improvements and ongoing brand initiatives. Click here
Oct 2017 – Dec 2017
Frontgate
Digital Production DesignerDigital design, image production and retouching across web, email and campaign assets.. Click here
Sept 2017 – Oct 2017
Bluestar Inspections INC
UX/UI - Interaction DesignerDesigned web and mobile experiences with a focus on usability and intuitive interaction. Click here
Sept 2017 – Nov 2017
Trak Group
Front-End DeveloperDeveloping / Coding their new website from the scratch which involves coding in Html, CSS, Java, PHP Click here
CREATIVE EXPERTISE
Art Direction
Generative AI
Campaign Development
Brand Storytelling
Photo & Video Direction
SELECTED WORK
Art Direction · Campaigns · Digital · Commerce
Note: Due to confidentiality agreements with my current employer, select creative work cannot be publicly displayed online.
These materials can be shared privately during the interview process upon request.
Blog
My Diary
Contact
Get in Touch
LET’S CREATE SOMETHING GREAT
I’m always open to connecting with creative teams, brands, and people who are passionate about thoughtful ideas and great storytelling. Whether you’d like to discuss an Art Director opportunity, a creative collaboration, or simply connect, I’d love to hear from you. Let’s talk. Rashi Kathuria Art Director | Creative Direction | Brand Storytelling Fashion • Luxury • Retail • Digital
