Rashi Kathuria

Rashi Kathuria

Creative Direction

Art Director

Storytelling

Digital Experiences

Graphic Designer

About

Ideas. Direction. Storytelling.

I’m Rashi Kathuria, an Art Director with nearly 17 years of experience across fashion, luxury, lifestyle and retail. I love taking an idea from that first spark and shaping it into something people can actually see, feel and connect with. My experience spans campaign concepts, brand storytelling, photo and video shoots, digital, social, ecommerce and retail. I enjoy being involved throughout the creative process, from developing the initial idea and visual direction to collaborating with teams during production and bringing the final work to life across different channels. I’m naturally curious and always exploring new ways to create. Lately, that has included bringing generative AI into my creative process to explore ideas, visualize concepts and work more efficiently. For me, though, the tools will always come second to a strong idea, good design and a story worth telling.

Testimonials

Services

Responsive Design

Web Design

Allow me to design, promote and host your website and watch your leads and sale increase.

Copywriter

Graphic Design

Beautiful. Engaging. Creative. Designs by creating and managing brand identities, maximizing web & digital strategies.

E-Commerce

User Interface Design

Creating prototypes for demonstration of concepts with wireframes and UXA supporting documents

Management

Management

Handled team of designers. Project Management skills with Waterfall and Agile workflow experience, strong emphasis with agile understanding and knowledge.

Fun Facts

Happy Clients

Uncountable

Working Hours

24x7

Awards Won

4

Coffee Consumed

Twice a day

Resume

17 Years of Experience

Education

2005

Journalism & Mass Communication

JJIMS, India

Bachelor Degree in Journalism & Mass Communication, where I learned the advanced concepts of Journalism and Marketing.

2008

Specialization Course in Graphics and Media

Arena Animations, India

Advanced degree in Advertising and Print & Web Designing.

2015-2017

Various UI Courses

Udemy

Leraned adavance techniques related to various UI tools such as Axure RP, Sketch and Invision app.

Experience

Jun 2021 – Till Now

Movado Group

Art Director

As an Associate Art Director, I work closely with top executives to oversee high-profile projects, develop strategic seasonal themes for multiple MOVADO brands, and manage creative content production. Responsibilities include coordinating photo shoots, designing digital content for various platforms, and ensuring timely delivery of project deliverables. Additionally, I create graphics for marketing campaigns and in-store promotions, support global teams with visual guidelines for special occasions, and utilize AI tools to stay innovative. I've also implemented a consistent design methodology for efficient project execution. Click here

Sep 2019 – Till Now

Zarin Fabrics

Marketing Director

Responsibilities include develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects. Lead Customer/Human centered design includes styling, alteration and fulfilmentUsed Shopify to build / update the website and introduced new advanced features like Chat room, bulk order etc. Click here

Oct 2017 – Dec 2017

Frontgate

Digital Production Designer

Responsibilities include helping the Imaging department with digital retouching and image production. Worked on providing design support for various website’s Hompages, E-mails and Banners using Photoshop, InDesign, Scene7, Salesforce. Click here

Sept 2017 – Oct 2017

Bluestar Inspections INC

UX/UI - Interaction Designer

Responsibilities include the design and develop the layout of their website and iPhone/Android Application. Click here

Sept 2017 – Nov 2017

Trak Group

Front-End Developer

Developing / Coding their new website from the scratch which involves coding in Html, CSS, Java, PHP Click here

Design Skills

Web Design

Graphic Design

Print Design

UI Design

Video Design/Editing

Coding Skills

HTML

CSS

Wordpress

SQL

Portfolio

My Best Works


Note: Due to confidentiality agreements with my current employer, select creative work cannot be publicly displayed online.
These materials can be shared privately during the interview process upon request.

Blog

My Diary

Contact

Get in Touch

Get in Touch

Passionate, motivated creative executive with a proven track record of successful innovative brand strategy, communication, and management. Hands-on, visionary and multi-disciplinary team leader with expansive strategic and tactical knowledge in digital and print media platforms, marketing, and business development.

Contact me for any designing needs.

OH, NJ, NY, PA USA
Freelance Available